What Do You Want Website Visitors To Do? - Marketing 360® This question is so straightforward that it often gets overlooked in the website design process. When someone arrives on your website, what do you want them to do? What action do you want them to take? Asking and answering this question is vital because the content and design you develop must serve this objective. Your content should funnel people towards this action. It should be highlighted above the fold on your homepage, and/or be in the header so it appears on every page. Yet somehow in the website design and creation process, this gets lost. With all the images, content, colors, navigation, and other layout issues, a site gets completed and there’s no objective – no clear call to action. Since this action is also the conve

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