Case Study: Optometry Website Benefits From Videos -Marketing 360® This optometry business added videos to their website to clearly communicate their value message – and increase conversion rates. We talk a lot today about the value of video. With so many consumers now surfing the net on their phones, a business can use a video to “say it all” in less than a minute. It’s always been important to convey a clear value proposition with specific info on what you do and where you do it. But in the mobile internet age, it’s just as important to be quick about it. Video offers a major assist in the speed department. In 40 seconds (and with no effort), visitors to this website know what this practice is about. Not only do they introduce the doctor and discuss their main offerings, they als

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