Western Global: A new digital presence the challenge Western Global manufacture world-leading industrial liquid storage equipment. Following a period of growth and acquisition, their international online presence had become disjointed and inconsistent. our approach Consolidate information from 50,000+ separate URLs and multiple product databases into one single lead generation platform. Our information architects developed our understanding of the Western Global audience, predicting how it would interact with the site. Combined with user testing, this enabled us to consutruct a highly user-centric lead generation platform, beautifully designed and regionally optimised. commercial success Finalist in the Digital Impact Awards and B2B Marketing Awards 2016. The site launched on time and

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