Grant's Whisky: Family history in every bottle the challenge Reverse brand volume decline in a price promotion driven market. Secure shelf-space, in store presence and full-price sales. Bring the brand’s heritage as the oldest family-owned blended whisky to life. our approach Deliver a unique partnership and equity-building on-pack sales promotion. Drive purchase with a reward-every-time mechanic and partner with FindMyPast, the family history research service. Offer the trade an impressive £5.2m prize pool Offer consumers a no brainer value equation: a £13 bottle of whisky with an added value £10 voucher for FindMyPast Build on Grant’s five generations family story by empowering people to research their family tree online commercial success10,000 consumers participated. 11,996 on pack

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