Success Story Summary Western Union helps loved ones near and far stay connected by moving money around the globe. The 160-year old company is evolving its business model, supported by a data strategy that will help enable expansion of digital products, growth of web and mobile channels, and a more personalized online customer experience. Business Need •  W esternUnionhasbuiltsignificantscaleinthemone ytr ansf erbusinesswith 242 million consumer-to-consumer transactions and 459 million business payments in 2013 alone. The company operates in 200+ countries and territories, and conducts business in 120+ currencies. •  Thecompanyfacesincr easingcompetitiv epr essur efr omemer ging technology players. •  W esternUnionistr ansformingandfocusingon: –  De v e

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