Case Study
Rodda's: A perfect serve with the Lawn Tennis Association
Rodda's: A perfect serve with the Lawn Tennis Association We've been appointed the primary marketing and communications agency for Rodda’s, the world’s leading producer of Cornish clotted cream. Through a sponsorship with the Lawn Tennis Association (L TA), devised, negotiated and delivered by Bray Leino, the brand has been crowned the official clotted cream of British tennis. With almost five million annual players nationally, tennis is also the UK’s second most watched sport, attracting an affluent audience that values quality; a perfect fit for Rodda’s. The partnership will promote the iconic Cornish brand as the ’premium serve‘ at all British L TA tournaments, including the Aegon Championships at The Queen’s Club in June. It also includes sampling, retail space for Rodda’s, and