Welspun partnered with retailer JCPenney to launch a new mattress pad and bedding to benefit those affected by asthma and allergy.
Welspun partnered with retailer JCPenney to launch a new mattress pad and bedding to benefit those affected by asthma and allergy.
2 Pages? RESEARCH & INSIGHTS CASE STUDY OPPORTUNITY • A social media listening study of 4.5 million consumers found that health and wellness is top of mind for textile shoppers. • Consumers, particularly millennials, strive to live a healthier lifestyle and with the rise of allergens in our environment, parents are searching for the right product for their children. • The terms “hypoallergenic” and “natural” are loosely defined across all product categories and, therefore, have lost credibility with consumers. • Welspun believes it needs to be the agent of change while continuing to strategically grow its business and support its communities. • Welspun is an environmentally aware company whose textiles adhere to Global Organic Textile Standard certification, requiring the evaluation of its
