MATTRESS FIRM - Lambert COMPANY Mattress Firm is one of the nation’s premier specialty bedding retailers with the largest geographic footprint in the United States among multi-brand mattress specialty stores, and offers a broad selection of both traditional and specialty mattresses, bedding accessories and related products. PROJECT Manage communications for industry-leading, fast-growing mattress retailer with more than 1,000 locations throughout the country. TACTICS Develop media relations campaign to increase brand awareness and drive salesAssist with promotion of store openings, re-grand openings Provide communications support for acquisitions Coordinate with branding agency to assist with launch of new brand including planning events in multiple markets Establish internal communication

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