? • 48% of respondents with asthma and allergies feel the asthma & allergy friendlyTM Certification Mark is “a better choice” for families • Households with children are more likely to purchase products displaying the Mark, and believe the Mark indicates “higher quality” products • An increasing number of consumers were purchasing products with allergen reduction features and environmental control • Consumers are increasingly confused by unproven allergy based claims on home appliances and are willing to seek out products with validated scientific performance claims? • The Expert Panel from the National Institute of Health recommend frequent washing at high temperatures to control indoor allergens? • Consumer data showed many growing trends and opportunities for over 60 million c

Join for free to read