? CASE STUDY Brand Promises for Healthier Homes OPPORTUNITY • Research shows that paints can have an impact on people with sensitive respiratory system such as people with asthma. • Some chemicals can cause irritation to the skin and/or the eyes to which certain people can be particularly sensitive. • Crown Paints were looking to reinforce their proposition for a healthier indoor environment. • They wanted to offer real and meaningful choice to their customers whilst also being fully aligned with their core values of being connected to their customers, being socially committed, constantly challenging and inspiring confidence. • Crown Paints were also looking to challenge their products to strict scientific testing as a testament that they meet their brand promise of trusted solutions. SOL

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