Weitz & Luxenberg law firm had a formidable digital presence. When it came time for potential clients to call, they had a huge marketing blindspot.
Weitz & Luxenberg law firm had a formidable digital presence. When it came time for potential clients to call, they had a huge marketing blindspot.
5 PagesWeitz & Luxenberg is a law firm with a formidable digital presence. But when it came time for potential clients to call, they also had a huge marketing data blind spot. CASE STUDY Using call tracking and analytics to get full visibility of the customer journey 14% increased conversion rate by segmenting calls to specialists 28% decrease in cost per retainer 17% more leads attributed to online marketing campaigns Results at a GlanceTHE MISSION The marketing team at Weitz & Luxenberg has their hands in the pot of virtually every known advertising channel. From television to radio to direct mail to digital, they do it all. The law firm assists people injured by asbestos exposure, defective drugs, or medical devices as well as environmental issues, and they need to be everywhere th
