60% increase in conversion rate since 2017 80% reduction in CPA for leading insurer 5x increase in affiliate PPC business CASE STUDY Using call tracking and analytics to get full visibility of the customer journey Performance marketing agency uses Invoca AI-powered call tracking & analytics to expand business and reduce CPA for clients. Results at a GlanceTHE MISSION Visiqua is a performance marketing agency that is focused on accelerating customer acquisition by precisely connecting to users at the ideal point of the customer journey. It started out as a traditional CPA traffic generation agency, but it wanted to explore how it could bring pay-per-call services into the business to expand its reach and offer more services to its customers. Many Visiqua clients are in cons

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