CASE STUDY Pay-per-call agency switches to Invoca to optimize campaign performance and increase ROI for clients Digital marketing agency Direct2Market Digital Solutions switched to the Invoca call tracking and analytics platform so it could provide a trusted solution for complete, transparent reporting between advertisers and publishers to optimize pay-per-call campaigns and increase ROI. Results at a Glance 100% Increase in Conversion Rates 40% Increase in Earnings Per Call 40% Increase in Revenue Per CallTHE MISSION Direct2Market Digital Media Solutions (D2M) offers its clients a diverse portfolio of revenue-generating and call monetization opportunities. Working within the pay-per-call space, D2M focuses on direct relationships with brands, agencies, network, and affiliates, b

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