Case Study: Weight Loss Supplement Gains With Positive Reviews - Marketing 360® Weight loss supplements live and die by reputation. This business is seeing big gains in reputation – and sales – as a result of their work with the Marketing 360® reputation management team. If there is one type of product that doesn’t just benefit from – but literally must have – online reviews, it’s weight loss supplements. This is an industry replete with claims, boasts, and promises, many of which are dubious. Yet people desperate to lose weight and live healthy want to believe what they hear, even when they know they can take little of what an advertisement says at face-value. The truth is that consumers today are more skeptical of ads in general, so a product known for making exaggerated claims needs

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