Case Study

Weight Watchers

Weight Watchers

Pages 2 Pages

Challenge Weight Watchers opened its Australian doors in 1969, followed by New Zealand several years later. Since then the brand’ s presence has grown substantially and the company now interacts with thousands of customers and new business opportunities on a daily basis. Weight Watchers had a complex network of call centers spread across Australia and New Zealand that serviced its existing and potential customer bases, with each state resp

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