Online Community of Energy Supplement Consumers CASE STUDY Background and Objectives ? We worked with an innovation company and its quantitative research partner to provide the in-depth qualitative exploration for the launch of a new energy dietary supplement. ? Key Research Objectives: ? Determine the best positioning/messaging to use to appeal to various target groups ? Identify relevant attitudes and behaviors of dietary supplement users ? Determine what claims can be used in the new product descriptions to maximize purchase intent ? Identify gaps in the market that the new product can fill ? Assess the barriers to usage of the new product ? Detail shopping habits (where consumers shop for these types of products) Note: Due to the proprietary nature of this stud

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