Case Study: Water Treatment Chemicals Customer Analysis Brief: Our client wanted to understand their customer needs (met, and unmet) in five key verticals including Extraction/Mining, Refining, Chemical, Municipal, and Food & Beverage. They also wanted high level analysis of key competitors. Emerging Strategy’s Solution: Using a combination of contacts provided by the client, as well as a number of additional contacts identified by our team, our consultants held over 100 detailed interviews regarding existing use, projected needs, feedback on existing suppliers and opinions about alternate suppliers. We gained valuable insights into purchasing criteria and processes, unmet needs, and service gaps. Besides speaking to procurement managers and business leaders, we also interviewed technical

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