Case Study: Competitor analysis of a fast-growing adjacent segment of assessments in United States higher education Client Situation: While working with a longtime client in global education services, we were tasked with profiling top competitors in a fast-growing segment of assessments for higher education in the United States. Since the specific category of assessments fell outside of our client’s core business areas, little was known internally about this adjacent market segment other than a few competitor names and products. Obtaining more information for our client’s research team on key market participants, such as their product offerings, market presence and recent events, was the first step for it to begin evaluating any potential opportunities in this space. Methodology: We were p

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