Case Study
Warwick International Hotels
CUSTOMER SUCCESS STORY: Warwick International Hotels Products Used: The Beginning In 1998, Warwick Hotels began using a technology to connect to the global distribution system (GDS) and process online RFPs. But, this original system had limitations. Their past technology identified RFPs that fit certain property criteria, but could not identify all potential corporate RFPs within the radius of their properties. This was problematic because Warwick did not have full control to facilitate negotiations with more businesses. Selling more room nights and increasing market share is a constant challenge for hotels. One hotel chain that sought to capture this essential business is Warwick International Hotels. Warwick’s number one goal was to become a global preferred hotel destination