Case Study
Intercontinental Paris Le Grand
CUSTOMER SUCCESS STORY: Intercontinental Paris Le Grand Perfect Place for Planners The InterContinental Paris Le Grand is an iconic Parisian hotel, opened at the Opera Square in 1862. It has 21 meeting rooms spread across a massive area of 24,300 square feet, which makes the InterContinental Paris ideal for hosting conferences, corporate meetings, incentives, leisure groups and roadshows. Too Many Roadblocks Despite having a huge MICE space and all the facilities a meeting planner needs, the InterContinental Paris was struggling to balance the revenue generated by individual travel segments. The team had a hard time finding the right group with the right pattern on the right dates. InterContinental Paris wanted to create a steady flow of MICE business during each month and secure