Deutsche Post is investing in optimised ad exposures for an E-POSTBRIEF cam- paign – a key building block for efficient online branding: nugg.ad and Optimedia are increasing the proportion of users who have seen the campaign with the ideal level of ad exposures by a factor of more than eight. The comparison was made with a control group in which tar- geting was not used but conditions were otherwise identical. CAMPAIGN The aim was to targ

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