Behavioural Targeting Case study Walls and Floors Walls and Floors was the first UK tile retailer to launch a tile website online in 2004 and to offer customers tile samples, a move that has helped it become one of the UK’s largest tile retailers. They stock over twenty million tiles and serve the home DIY, trade and commercial markets. They have a showroom and studio, but their business is predominantly carried out online. Synopsis In the l

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