CASE STUDY Who is VWO? VWO is a software company based in India that has built technology products used around the world. VWO is leveraged by thousands of brands globally to optimize their websites. VWO is the world’s leading experience optimization and growth platform. By leveraging VWO, brands can design optimal digital experiences for their users and increase conversions across the entire customer journey. This is possible as VWO is an integrated platform that helps website owners to better understand visitor behavior, run experiments, personalize experiences, and re-engage users. VWO clients span across industries, including online retail, fashion, travel, B2B/SaaS, media and entertainment including brands like Ubisoft, Dominos, Target & eBay. With VWO, customers can tes

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