Case Study

How Herman Miller Makes Their Customer-Centric Privacy Program a Competitive Differentiator with OneTrust PreferenceChoice

How Herman Miller Makes Their Customer-Centric Privacy Program a Competitive Differentiator with OneTrust PreferenceChoice

Pages 2 Pages

CUSTOMER SUCCESS STORY Herman Miller is a globally recognized and publicly traded provider of furnishings and related technologies and services. Since its inception in 1905, the global design leader has evolved into Herman Miller Group, a family of brands including Design Within Reach, Geiger, and Maharam that collectively offer a variety of products for environments where people live, learn, work, and heal. The award-winning company leverages Salesforce’s Customer Relationship Management (CRM) platform, Marketing Cloud for B2C and internal-facing campaigns, Pardot as their B2B marketing automation tool, and Adobe Experience Manager for content management. The company faces unique challenges around managing data privacy, specifically related to Canada’s Anti-Sp

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