CUSTOMER SUCCESS STORY As the global market leader in logistics, DHL connects individuals in over 220 countries. DHL takes pride in its ability to collaborate with customers, industry partners, academic institutions, and logistics experts to become an influential voice in the industry. DHL applied this analytical approach to GDPR compliance and preference management. The company’s first goal was to become GDPR compliant quickly, and second, was to maintain as many trackable users as possible. In order to meet their compliance goal, DHL leveraged OneTrust PreferenceChoice to deploy a consent management platform (CMP) to follow compliance guidelines with the latest data protection laws around the world for multiple websites. The team selected OneTrust to address its CMP n

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