Fathom Finds Big 56% Conversion Rate Gains for a Small College with Interactive Content THE COMPANY THE COMPANY Fathom is a Cleveland, Ohio-based data-driven marketing rm of 150 employees. Focusing on SEO, PPC, marketing automation and content creation, Fathom has been named one of Advertising Age’s top 25 search marketing agencies six years in a row. Their clients range from Fathom Ohio Business College ion interactive Case Studytech companies and consumer brands to hospitals and universities. Their goal is to raise $2 billion in revenue for clients by 2020. THE CHALLENGE THE CHALLENGE Fathom was approached by Ohio Business College, a small career college looking to increase enrollment by focusing on lead generation, brand awareness and engagement. From the onset, Abigail Birmingham, man

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