Case Study
VPP Gaming Network Rebuilds Reputation After Losing 46.4% Player Reach Due To Malicious Ads
VPP Gaming Network, an ad platform serving over 300 game publishers, suffered severe malvertising attacks that caused forced redirects and developer backlash, leading to a 46.4% loss in player reach. Manual ad removal and ineffective tools failed to stop the issue. The company adopted HUMAN Malvertising Defense, which uses real-time behavioral analysis to detect and block malicious ads instantly without affecting performance or revenue. The single-line integration enabled immediate protection, forcing malvertisers to pay for impressions while safeguarding users. With HUMAN’s continuous monitoring and support, VPP regained developer trust, restored player engagement, and stabilized revenue growth.