ZALORA, Asia’s leading online fashion retailer, faced escalating bot attacks during limited product releases, including sneaker scalping, credential stuffing, fake account creation, and scraping. These automated threats inflated infrastructure costs and risked brand damage. After evaluating multiple solutions, ZALORA implemented HUMAN’s bot management integrated with Amazon CloudFront. The system used behavior-based machine learning to identify bots before page delivery, detecting 400% more malicious traffic than the previous tool. HUMAN reduced hosting costs by 30%, protected exclusive releases, improved site performance, and preserved ZALORA’s reputation with accurate bot detection and 24/7 expert support.

Join for free to read