About With the help of their creative agency DDB, Volkswagen Belgium has created a musical quiz without sound in which users had to guess the name of singers or bands from car images. This quiz was an opportunity for the brand to highlight its partnership with the music festival Pukkelpop by offering tickets to the winner. How? Challenges 2,730 3,300 new profiles collected games Results Interactive campaigns allows Volkswagen Belgium to use a tone that is both “smart” and fun when communicating with its digital audiences. Use Case Volkswagen Belgium Engagement provide moments of interaction to its audience Improve brand image and reputation Increase brand visibility, virality and number of fans on social media

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