VMworld 2018 - Brands2Life VMworld 2018 CHALLENGE Quite simply, our job was to work extremely closely with VMware to help make VMworld – one of the largest IT events in Europe – a huge success. We were tasked with driving attendees and engaging them onsite, curating a brilliant experience for journalists and delivering high-impact coverage. APPROACH We brought together many disparate strands into one tightly integrated, innovative programme. We ran a multi-channel paid and organic social campaign; built a chatbot; carefully designed a bespoke schedule and package of stories for each journalist plus arranged 200+ press briefings and several roundtables; produced a hugely popular breakout session with Brian Cox and ensured the customers’ stories ran through everything, including building a l

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