Tanium: Cutting through the WannaCry noise - Brands2Life CHALLENGE Tanium is one of the world’s most valuable security start-ups, yet when it came to us April 2018, it was barely known in the UK. It wanted to get a voice on the biggest security issues facing its target customer in order to drive awareness and interest in its new Business Resilience Management proposition. It felt it had missed a major opportunity by not getting association with the major WannaCry breach which occurred in 2017. APPROACH To achieve this, we explored how little cybersecurity had evolved in the year following the attack, one of the most damaging ever. We took the pulse of IT leaders in the UK and Germany to understand how their attitudes had changed, building a series of targeted stories for different strand

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