Tottenham Hotspurs: Launching New Premium Hospitality Packages Tottenham Hotspur: Launching New Premium Hospitality Packages CHALLENGE With Tottenham Hotspur’s new stadium taking shape against the North London skyline, the football club needed a campaign that would help kick-start sales of its most premium membership packages and support the growth of annual hospitality revenues. All comms output needed to support the sales team get its job done – booking in virtual tours of the new stadium in its purpose-built VR suite, driving registration of interest on the Spurs website, building the sales pipeline and ultimately converting leads into sales. APPROACH With the stadium’s opening in 2018 already widely publicised, we needed to tease out new storylines and visuals to keep media engaged. O

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