VMware: The higher education cyber threat - Brands2Life CHALLENGE To support a key sales focus on the higher education sector, technology giant VMware needed to raise awareness of its solutions, specifically its security offering, with higher education institutions. APPROACH With cyber security dominating the media landscape, we needed to find a new way of telling the cyber threat story. Attacks on critical university intellectual property (IP) and student data are on the rise but the threat to higher education institutions hasn’t been well documented. We commissioned research, questioning 75 IT decision makers in higher education institutions, to get a better understanding of the issue. The research results were used to support VMware’s wider marketing campaign, of which the year’s most i

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