VMware: Built in the fast lane - Brands2Life VMware is well-known as being a specialist technology provider and wanted to be known as the vendor at the heart of business’ IT infrastructure. In order to convince senior IT buyers looking to modernise their IT infrastructures and drive attendees to VMware’s flagship events we wanted to show how VMware enabled its customers to stay ahead of their competition; that they could react faster, move more quickly and take advantage of market opportunities. We developed a digitally-led communications platform for VMware with a compelling mobile racing game at its heart – the first time a B2B tech vendor has ever done this. The game pointed players towards VMware content where they could read more about the products and the campaign messaging. The camp

Join for free to read