Times Higher Education, Case Study I Brands2Life TES Global: Launching the World University Rankings globally CHALLENGE TES Global is a digital education company and publisher of the Times Higher Education World University Rankings (WUR). Brands2Life was appointed to launch the 2015 ranking and deliver a step change in the coverage quality and reach. APPROACH Working to tight deadlines Brands2Life developed 70 country-specific press releases and launched to more than 60 markets worldwide from London. Working under a strict embargo, the launch delivered more than 2,000 pieces of coverage globally. IMPACT The campaign also generated over 19,000 mentions on Twitter over a nine-day period and reached an estimated 100 million people through social channels alone. Our media coverage generated 56

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