A Frost & Sullivan Case Study Featuring Turk Telekom and Jacada VISUAL IVR: DIGITAL SELF-SERVICE ON THE VOICE CHANNEL2 T urk T elekom, the first integrated telecommunications operator in T urkey, offers a wide range of consumer and business services and provides unified mobile, internet, phone and TV products. Its pay-per-TV business serves approximately 900K subscribers. This rapidly expanding organization is focused on introducing next- generation technologies and services to aid T urkey’s transformation into an information society. As the median age of T urkey’s population is 29, T urk T elekom is well-positioned to leverage emerging technologies and state- of-the-art solutions to serve its large and relatively young customer base. SNAPSHOT Customer T urk T elekom Industry Telecommunic

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