VISITOR SEGMENTATION CASE STUDYwww.ezoic.com Publisher uses Ezoic to scale advanced segmentation Publisher, Christopher Kolmar, is the Founder and President of HomeSnacks and RoadSnacks. In 2015, he directed his team to begin a project to optimize their ad placements to improve revenue and user experience. “We spent several months in 2015 doing manual A/B testing of ad placements across a limited set of articles using a custom set of ad networks”, said Kolmar. “Then we didn't touch it for 2 years”. During that time, both sites had to undergo a massive image overhaul due to a major change in how the publisher sourced photos. “In that process, we updated every article on the site with fresh data, links to related content, and new pages to supplement the main articles”, Kolmar continue

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