Travel Tacoma: Visitor Attribution Case Study

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Travel Tacoma partnered with Datafy to run multiple digital campaigns aimed at increasing hotel bookings without double-counting visitors. Using advanced audience segmentation and device-level attribution, they ensured clean data and accurate reporting. Over nine months, the campaign drove 16,910 booked room nights—160% over target—generated $3.5M in lodging impact, and achieved a 10:1 ROAS. The success validated their digital strategy and helped secure continued investment in data-driven marketing.

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Travel Tacoma: Visitor Attribution Case Study

Travel Tacoma: Visitor Attribution Case Study

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