Vinomofo Optimizing Conversions with Visitor SegmentationMariano Favia Digital Marketing Manager, Vinomofo “It’s been great working with the Yieldify team to create a truly personalized sign-up journey for our visitors. Evolving our lead capture strategy in this way has had a huge impact on our ability to acquire new customers, and we’re excited to see where we can go from here with website personalization to continue creating an engaging experience for our community of wine lovers.” Vinomofo is no ordinary wine club. Having evolved from Australia’s first social network for wine lovers its mission is to make finding great wine, at a great price simple, which it achieves via the combined buying power of its wine club members. +11.14% conversion rate uplift from Yieldify campa

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