WHO THEY ARE • Visit Vacaville • www.visitvacaville.com • Visit Vacaville is charged with the promotion and marketing of the City of Vacaville as a tourist destination. WHAT THEY NEEDED • Elevate the visibility of Vacaville as a destination and not just a road trip stopover • Make Vacaville more exciting and appealing to visitors who enjoy outdoor activities • Highlight family-friendly and pet- friendly activities for travelers WHAT THEY DID • Collaborated with niche travel bloggers in the adventure, culinary, and family verticals • Provided unique aspects about their destination to inspire bloggers • Selected bloggers based on audience, traffic, and social media presence WHAT THEY ACCOMPLISHED • Achieved 168% earned media off of our read

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