Visit Orlando uses Domo's business intelligence platform to streamline data access and optimize its multi-million-dollar marketing efforts across various global markets. By consolidating data from multiple channels and agencies, Domo enables real-time visibility and faster decision-making. With Domo’s single visualization layer, Visit Orlando can identify effective strategies in one market and replicate them in others, achieving significant results like a 91% reduction in paid search cost per click. Domo also standardizes marketing taxonomy, enhancing collaboration and allowing non-data experts to make informed decisions.

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