Domo helped Zippo unify its marketing data across diverse product lines, enabling the global marketing team to align around a single, accurate source of information. This consolidation empowered Zippo to gain faster insights, improve decision-making, and drive revenue growth through more effective customer engagement worldwide. With Domo, Zippo’s marketing leaders could finally access the answers and foster the strategic conversations needed to optimize their campaigns and brand management across multiple categories and markets.

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