Advertiser Objective: Visit Austin was looking to drive visits to Austin from key “drive and fly” markets and to measure the success of the campaign AdTheorent performed a custom visitation study to measure unique visits resulting from campaign exposure. Advertiser Solution: AdTheorent’s creative division, Studio A\T, collaborated with LatinWorks to build a custom rich media unit highlighting Austin’s rich culture and providing exclusive experiences to capture user attention. AdTheorent used its predictive targeting capabilities to target only users within the target DMAs who were deemed most likely to engage with the ad and then visit Austin as a result. To measure the effectiveness of the campaign given the advertiser’s goals, AdTheorent performed a custom visitation stud

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