“ “ Purchases made at Goodwill’s network of 158 community-based organizations, including more than 3,000 stores, help people achieve their personal and professional goals, whether it’s planning for their next career, polishing their job search and interview skills, getting their finances in order or overcoming a challenge specific to their experience or background. We partnered with AdTheorent to deliver increased visitation and incremental visitation to Goodwill locations nationwide and they greatly exceeded the promised amount of consumer visitors, which allows Goodwills to advance their work in communities nationwide. KATHERINE PASTRE Senior Vice President, Media Strategy and Outreach of Ad Council Advertiser Objective: AdTheorent partnered with the Ad Council to support Goodwi

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