The Background Virginia Tech wanted to gain more season ticket holders for their university’s sporting events. They were able to bring data to El Toro on people who had purchased season tickets in the past, as well as people who had either donated to the university or had previously purchased tickets to the university’s sporting events. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge Sports marketing is tough. Perhaps the toughest part about sports marketing and sales is gathering season ticket holder

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