The Background A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic and leverage longer purchase cycles to boost its sales. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge El Toro was tasked with taking prospective consumers browsing their site and redirecting them to the client’s physical store. This required clear triggers to ensure efficient spend, and that only high quality leads would be targeted. Performance ? Return on Ad Spen

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