The Background A university had worked with El Toro on a slew of campaigns for a number of years now. Now this university wanted to work with El Toro to get new students through their doors. This university client had used El Toro’s proprietary IP targeting technology before, now they wanted to see how well it would work for them to make use of our other ad tech products. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge This university and El Toro wanted to ensure that the audience targeted would be tho

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