Virgin Media: VOOM tour - Case study - Brands2Life Virgin Media: Launching VOOM CHALLENGE We needed to create an event for the 2017 launch of VOOM and the first ever VOOM Tour, taking the national competition on the road to find the best new business ideas. Virgin Media Business wanted an event that would engage key stakeholders within the business, provide a networking opportunity for those in the VOOM community (previous entrants, winners and budding entrepreneurs), and drive media coverage. APPROACH In line with the Virgin values, we wanted the event to have a fun, relaxed feel – so we created ‘VOOM Fest’. It had an area for presentations and a Q&A session with Sir Richard Branson, a ‘coffee shop’ networking area, and stands for the various VOOM partners offering advice to budding entre

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