Virgin Media: Creating Gimojis For Virgin Mobile -Brands2Life CHALLENGE Virgin Mobile wanted us to raise awareness of their new ‘red hot’ messaging. We needed to create talkability, generate a buzz on social and drive targeted press coverage to a younger audience interested in Virgin Mobile’s new phone deals. APPROACH In June 2018 it was widely reported that, finally, ginger emojis were on their way, with the rumour that they would be available to use from September. We decided to capitalise on this moment for Virgin Mobile by teaming up with famous redhead Nicola Roberts to call for the launch of ginger emojis, or ‘gimojis’. Nicola recreated a series of iconic emoji poses including the yoga pose, sassy hair flick, facepalm and the shoulder shrug. We distributed the story the day after

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