Viral Campaign Case Study: Volkswagens' Babymaker 3000 Overview When Crispin Porter + Bogusky began planning a massive integrated campaign for the launch of Volkswagens' new Routan minivan, they turned to Oddcast technology for the interactive component. The campaign features Brooke Shields in a number of fake public service announcements cautioning prospective parents against having children to justify purchasing a Routan. Television spots, display ads, and print advertising all drove consumers to the Routan site featuring the Babymaker 3000, which allowed users to create virtual babies with “loved ones or a person [they] hardly even know.” The Sum is Greater than the Parts A great but poorly-executed concept will almost always fail, and even the most innovative tech

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